Insurance

Winq

1. The Problem They’re Solving

Independent insurance agents in the U.S. are under increasing pressure to generate leads, retain clients, and stay competitive — yet most don’t have the time, budget, or technical skill to run effective digital marketing campaigns. Tools like Mailchimp, Canva, and HubSpot are either too generic, too complex, or not tailored for the insurance industry.

Winq solves this by offering an AI-powered, all-in-one marketing automation platform built specifically for insurance agents — helping them manage social media, email campaigns, lead funnels, and CRM tasks with minimal effort.

2. How Big Is the Market?

There are over 1 million licensed insurance agents in the U.S., and a majority of them are either independent or operate within small brokerages. The U.S. insurance market itself is worth over $1.3 trillion, yet digital adoption among agents — especially in sales and marketing — is still limited.

Winq targets a high-LTV, underserved niche: independent agents and small shops who need powerful but simple digital tools to grow their book of business. With embedded AI and vertical SaaS pricing, this represents a multi-billion dollar opportunity in the making.

3. The Technology We’re Building

Winq is a vertical SaaS platform with deep AI marketing automation, designed for insurance agents. Key features include:

  • Social Media Scheduler – AI writes, designs, and schedules educational + promotional posts for LinkedIn, Facebook, and Instagram

  • Email Drip Campaigns – Pre-built sequences for lead nurturing, policy renewals, referrals, and seasonal messaging

  • Lead Funnel Builder – Create high-converting landing pages and intake forms in minutes, optimized for Medicare, life, health, or P&C verticals

  • CRM Lite – Manage leads, follow-ups, task automation, and pipeline stages in one dashboard

  • AI Content Generator – Auto-create brochures, quote explainer PDFs, and onboarding material

  • Performance Analytics – Track open rates, click-throughs, lead sources, and campaign ROI

The platform is white-labeled, mobile-friendly, and built to run as a lightweight “digital marketing department in a box.”

4. How Supernova Transformed Their Business

Winq was conceived with a strong industry problem but lacked a go-to-market ready product. After joining Supernova:

  • We architected the core feature set around the insurance agent journey — from lead capture to policy servicing

  • Built AI workflows for content generation, post scheduling, and campaign optimization

  • Integrated the platform with popular CRM and quoting tools used by agents

  • Designed an onboarding engine tailored for non-technical users, enabling agents to set up marketing in under 30 minutes

  • Created a partner GTM model around FMOs, agency networks, and insurance marketing organizations (IMOs) to scale adoption

Supernova’s venture studio model transformed Winq into a polished, battle-ready SaaS product with rapid market traction potential.

5. Future Outlook

Winq is poised to become the go-to marketing platform for independent insurance agents in North America. As AI adoption and digital transformation pick up across the industry, Winq will help agents:

  • Generate leads 24/7 without needing an agency

  • Retain clients through personalized touchpoints

  • Automate compliance-friendly communications

  • Compete with national brokerages using better tools — not bigger teams

With roadmap items including AI chatbots, voice-based reminders, and regional compliance templates, Winq is building the digital future of personal insurance distribution — one agent at a time.