1. The Problem They’re Solving
Independent insurance agents in the U.S. are under increasing pressure to generate leads, retain clients, and stay competitive — yet most don’t have the time, budget, or technical skill to run effective digital marketing campaigns. Tools like Mailchimp, Canva, and HubSpot are either too generic, too complex, or not tailored for the insurance industry.
Winq solves this by offering an AI-powered, all-in-one marketing automation platform built specifically for insurance agents — helping them manage social media, email campaigns, lead funnels, and CRM tasks with minimal effort.
2. How Big Is the Market?
There are over 1 million licensed insurance agents in the U.S., and a majority of them are either independent or operate within small brokerages. The U.S. insurance market itself is worth over $1.3 trillion, yet digital adoption among agents — especially in sales and marketing — is still limited.
Winq targets a high-LTV, underserved niche: independent agents and small shops who need powerful but simple digital tools to grow their book of business. With embedded AI and vertical SaaS pricing, this represents a multi-billion dollar opportunity in the making.
3. The Technology We’re Building
Winq is a vertical SaaS platform with deep AI marketing automation, designed for insurance agents. Key features include:
Social Media Scheduler – AI writes, designs, and schedules educational + promotional posts for LinkedIn, Facebook, and Instagram
Email Drip Campaigns – Pre-built sequences for lead nurturing, policy renewals, referrals, and seasonal messaging
Lead Funnel Builder – Create high-converting landing pages and intake forms in minutes, optimized for Medicare, life, health, or P&C verticals
CRM Lite – Manage leads, follow-ups, task automation, and pipeline stages in one dashboard
AI Content Generator – Auto-create brochures, quote explainer PDFs, and onboarding material
Performance Analytics – Track open rates, click-throughs, lead sources, and campaign ROI
The platform is white-labeled, mobile-friendly, and built to run as a lightweight “digital marketing department in a box.”
4. How Supernova Transformed Their Business
Winq was conceived with a strong industry problem but lacked a go-to-market ready product. After joining Supernova:
We architected the core feature set around the insurance agent journey — from lead capture to policy servicing
Built AI workflows for content generation, post scheduling, and campaign optimization
Integrated the platform with popular CRM and quoting tools used by agents
Designed an onboarding engine tailored for non-technical users, enabling agents to set up marketing in under 30 minutes
Created a partner GTM model around FMOs, agency networks, and insurance marketing organizations (IMOs) to scale adoption
Supernova’s venture studio model transformed Winq into a polished, battle-ready SaaS product with rapid market traction potential.
5. Future Outlook
Winq is poised to become the go-to marketing platform for independent insurance agents in North America. As AI adoption and digital transformation pick up across the industry, Winq will help agents:
Generate leads 24/7 without needing an agency
Retain clients through personalized touchpoints
Automate compliance-friendly communications
Compete with national brokerages using better tools — not bigger teams
With roadmap items including AI chatbots, voice-based reminders, and regional compliance templates, Winq is building the digital future of personal insurance distribution — one agent at a time.