1. The Problem They’re Solving
Retail investors have limited access to high-performing fund managers and complex trading strategies. Traditional asset management is either too expensive, too gated, or too centralized. At the same time, skilled traders struggle to scale their income — they lack tools to manage investor capital, charge fees transparently, and build a long-term brand.
Signals bridges both gaps by enabling traders to launch fully-managed AI-enabled investment products (IFO — Initial Fund Offerings) that anyone can follow, invest in, or embed into their own investment stack.
2. How Big Is the Market?
The global asset management industry is a $120 trillion behemoth. Meanwhile, over 200 million retail investors across India, Southeast Asia, and Latin America are increasingly looking for smarter, more social investment products. Platforms like eToro and Zerodha have validated the social and retail-first model — but none offer fully-managed, tokenized investment vehicles that are plug-and-play.
Signals is pioneering an entirely new asset class: FundCoins — fractional, creator-led funds that live on-chain or off-chain. The total addressable market for this innovation, combining fintech, social trading, and DeFi, is conservatively valued in the multi-billion dollar range.
3. The Technology We’re Building
Signals is a full-stack ecosystem made up of four core products:
Signals.App – A social investment network where users discover, follow, and invest in traders launching IFOs
IFO Protocol – A smart contract-backed framework allowing traders to launch and manage their own FundCoins (centralized or decentralized)
Terminals – A professional-grade trading interface with integrated portfolio management, fee sharing, and analytics for fund managers
Portfolio Stream – A white-labeled SaaS layer allowing top traders to launch their own branded investment platforms powered by the IFO engine
All systems are modular, AI-integrated, and designed for compliance across global markets — with smart contract infrastructure underpinning transparency and performance attribution.
4. How Supernova Transformed Their Business
Signals started as a bold vision but lacked structured development and distribution architecture. Through Supernova’s studio model, the Signals team gained:
Rapid product design and modular architecture to develop all 4 products in parallel
Smart contract design, auditing, and integration for IFO protocol and decentralized treasury management
Brand development across all channels: Signals, FundCoin, Terminals, and Portfolio Stream
Global GTM planning for multi-country investor onboarding and KYC integration
Strategic finance modeling to monetize trader fees, exchange commissions, SaaS revenue, and performance fee splits
Today, Signals isn’t just an app — it’s a financial infrastructure company in the making.
5. Future Outlook
Signals is on track to become the Shopify of Asset Management — a platform where any trader can launch their own fund and any investor can access custom-built portfolios.
As we roll out features like AI-generated trading signals, DeFi-native IFOs, and influencer-driven social investing, we expect explosive network effects. Signals will redefine how capital is managed, shared, and grown — and may very well be the platform that turns top traders into financial brands with billion-dollar AUMs.