1. The Problem They’re Solving
Healthcare clinics, diagnostic labs, and doctors across India struggle with one critical challenge: getting patients in the door. Most rely on outdated outreach methods or generic tools like spreadsheets, WhatsApp, and legacy CRMs that weren’t built for healthcare. There's a growing need for measurable, automated, and ROI-driven patient acquisition tools — especially as competition rises and digital expectations grow.
RSConnect solves this by offering a specialized marketing CRM that helps healthcare professionals run targeted campaigns, track referrals, automate outreach, and scale their practice with digital-first precision.
2. How Big Is the Market?
India’s private healthcare market is worth over $280 billion, with more than 1 million registered clinics, labs, and private practices — many of which are trying to digitize patient acquisition for the first time. Globally, healthcare marketing software is expected to grow to $18 billion+ by 2030, with emerging markets driving the most growth.
RSConnect targets a massive whitespace: the underserved performance marketing stack for healthcare professionals in India and other emerging economies. The opportunity spans across individual practitioners, group clinics, diagnostics, and even wellness centers.
3. The Technology We’re Building
RSConnect is built as a vertical SaaS CRM tailored specifically for the healthcare industry. Core features include:
Lead capture funnels – Optimized forms and landing pages to capture inquiries from Facebook, Google, and WhatsApp
Automated follow-ups – WhatsApp + SMS + email drip sequences to turn inquiries into confirmed appointments
Referral tracking engine – Track incoming patients by campaign, referral partner, or digital source
Patient CRM – Maintain records of visits, treatments, and future upselling opportunities
Analytics dashboard – View conversion rates, ad ROI, channel performance, and patient lifetime value
Multi-user team interface – Support for front desk, sales, doctors, and external referral agents
Future modules include integration with practice management tools, EMR, and generative AI for campaign creation.
4. How Supernova Transformed Their Business
RSConnect entered Supernova with a strong market understanding but lacked execution velocity. Through the Supernova venture studio model:
We designed a modular product roadmap that could serve both solo practitioners and large multi-branch clinics
Built a mobile-first UI/UX with high conversion rates for inbound healthcare traffic
Engineered WhatsApp and ad platform integrations for seamless retargeting and automated nurturing
Crafted industry-specific onboarding journeys and template campaigns to get clinics started in minutes
Developed a distribution strategy around agency resellers, pharma distributors, and healthcare conferences
Supernova’s structured execution allowed RSConnect to ship faster, position smarter, and become a category creator in the healthcare CRM space.
5. Future Outlook
RSConnect is on track to become the go-to marketing CRM for India’s healthcare sector. With marketing automation becoming essential in healthcare (especially post-COVID), RSConnect is ideally positioned to scale across:
Dental, skin, IVF, and diagnostic categories
Tier 2 and 3 cities where healthcare digitization is just beginning
International markets in Southeast Asia, Africa, and the Middle East
With new AI-powered ad copy, chatbot integrations, and ROI-based pricing models, RSConnect will be the system clinics rely on to predictably grow their practice and maximize patient LTV.