The Social-Powered Payment App That Rewards You IRL

Omnigrid

1. The Problem They’re Solving

Consumers today are overwhelmed with social media noise, loyalty apps, QR codes, and wallets — yet they’re still missing real-world value for their digital engagement. On the flip side, local venues like cafes, bars, gyms, and clubs struggle to attract the right crowd, convert social engagement into footfall, and build real loyalty with their target audience.

OmniGrid (OG Social) solves this by turning payments into a social currency — connecting users with venues that offer real perks when they pay using the app, and rewarding them for their lifestyle choices with exclusive access, offers, and social status.

2. How Big Is the Market?

In the U.S. alone, the local venue and hospitality market exceeds $1.5 trillion annually, with millions of SMBs competing for attention and footfall. Globally, Gen Z and millennials spend over $7 trillion annually on lifestyle categories like food, fitness, nightlife, and entertainment — and they prefer experiences over ownership.

Loyalty apps and fintech wallets are siloed. Social networks aren’t transactional. OmniGrid bridges this gap by becoming a social wallet that powers discovery, loyalty, and real-world perks through payment behavior — tapping into a massive consumer + merchant opportunity.

3. The Technology We’re Building

OmniGrid is a social wallet meets local experience marketplace, with embedded payments and user-driven loyalty. Key components include:

  • OG Wallet – A payment layer that users can top up and use at participating venues to unlock perks

  • Venue Discovery Engine – Explore restaurants, clubs, gyms, salons, and more offering exclusive perks to OG users nearby

  • Perk Redemption System – Real-time unlocking of rewards (free drinks, discounts, priority entry, etc.) when paying via OG

  • Social Identity Layer – Users build clout, gain badges, and earn access to higher-tier venues through verified spend

  • Merchant Dashboard – Venues can list offers, set spend thresholds, view analytics, and incentivize specific customer segments

  • AI-Powered Curation – Personalized venue suggestions based on habits, locations, and interests

It’s a full-stack social + fintech product — a wallet that makes you cooler the more you use it.

4. How Supernova Transformed Their Business

OmniGrid started as a nightlife perks app idea. Inside Supernova, it was transformed into a category-defining, cross-vertical lifestyle platform:

  • We rebuilt the architecture to support payments, loyalty, and geolocation at scale

  • Designed a user journey that connects discovery → payment → reward in 3 taps

  • Created the merchant dashboard with tools for offer configuration, analytics, and campaign targeting

  • Built a tokenized perk logic that supports exclusivity, gamification, and real-time validation

  • Structured a GTM strategy around city-by-city rollouts with curated brand ambassadors and nightlife influencers

What was once an app for discounts became a socially charged, loyalty-powered fintech layer for urban experiences.

5. Future Outlook

OmniGrid is poised to become the go-to app for the lifestyle-conscious, experience-driven generation. Think of it as the Amex Black meets Instagram — for the next 500 million urban spenders.

With future modules like:

  • Tokenized loyalty & NFT-based perks

  • Merchant-funded cashback

  • Group payment features

  • Exclusive event access via OG tiers

OmniGrid is building a new category: “Social SpendTech.” And with every swipe, tap, and perk unlocked — the user becomes part of an elite, incentivized real-world network.