1. The Problem They’re Solving
Real estate developers and property managers across India still operate with fragmented systems — juggling Excel sheets, WhatsApp messages, outdated ERPs, and manual workflows for everything from inventory tracking to payment follow-ups. This results in delayed collections, poor customer experience, and inefficient sales cycles.
Nela solves this by offering a unified platform that helps real estate developers manage inventory, automate collections, track leads, communicate with buyers, and digitize the entire property lifecycle.
2. How Big Is the Market?
India’s real estate sector is expected to reach $1 trillion by 2030, contributing over 13% to GDP. There are over 75,000 developers and thousands more mid-sized players who lack proper digital infrastructure. Globally, proptech adoption is accelerating, and platforms offering end-to-end real estate workflow automation are poised to capture a huge market.
Nela is building for this underserved mid-market segment — the digital middle class of real estate — offering a SaaS solution to tens of thousands of developers across India, Southeast Asia, and MENA.
3. The Technology We’re Building
Nela is a modular, mobile-first real estate management platform that includes:
Lead-to-sale CRM – Captures, qualifies, and tracks every lead with automated reminders and agent performance metrics
Inventory management – Real-time visibility into available units, blocked units, pricing, and custom configurations
Payment tracking and collections – Integrated UPI, NEFT, auto-reminders, and EMI management tools
Customer communication portal – Post-sale communication, document management, and milestone updates
Sales agent portal – Broker/agent login to view commissions, leads, and performance
Admin analytics dashboard – Real-time business insights, collection forecasts, and project performance
The platform is built with multi-project, multi-user, and multi-role architecture — giving both boutique builders and large developers the power to scale with ease.
4. How Supernova Transformed Their Business
Initially launched as Propertea, the product had strong market resonance but lacked a cohesive product experience. Once integrated into Supernova’s studio model, the transformation was rapid:
Product architecture overhaul into a scalable, modular codebase with mobile-first design
BRD and UX/UI redesign for improved workflows across all user roles (developer, buyer, broker, accountant)
Distribution strategy built around channel partners, brokers, and developer networks
Pricing and monetization model refined for freemium-to-enterprise motion
Branding and repositioning as a clean, modern, developer-first SaaS platform with a focused roadmap
Nela’s speed to market, thanks to Supernova, cut development time by over 60%, while delivering enterprise-grade reliability.
5. Future Outlook
Nela is poised to become the default real estate OS for India’s next generation of builders. As developers embrace digital transformation, we expect Nela to dominate the mid-market with:
Add-ons like WhatsApp integrations, customer financing workflows, and revenue recognition tools
New verticals including facility management, tenant onboarding, and maintenance billing
Regional expansion into UAE, Indonesia, and Tier 2/3 cities across India
With property becoming increasingly digitized, Nela is building the digital control room for real estate companies of the future.