1. The Problem They’re Solving
India’s political ecosystem suffers from a massive data disconnect between elected officials and their voters. While candidates spend heavily during elections, they lack year-round tools to listen to constituents, resolve grievances, analyze voter trends, and build personalized engagement at scale. For most politicians, voter outreach remains manual, inconsistent, and reactive.
Nearnay solves this by building a voter relationship management platform (VRM) that empowers politicians to gather data, run AI-powered campaigns, and maintain 24/7 voter connections — creating always-on political intelligence infrastructure.
2. How Big Is the Market?
India has over 3 million elected representatives across local, state, and national levels, and 950 million+ registered voters. Add to this the political operatives, campaign managers, media agencies, and consulting firms who support them — and the addressable market for political SaaS becomes massive.
Globally, the political tech software market is poised to exceed $15 billion by 2030, with India emerging as a high-growth zone due to rising digitization of governance and campaigning. Nearnay is aiming to be the Salesforce of Indian politics, offering recurring SaaS, data, and agent infrastructure for every elected official.
3. The Technology We’re Building
Nearnay is a modular political intelligence suite made up of:
Voter Relationship Manager (VRM) – A dynamic CRM with voter data, segmentation, grievance logging, and issue tracking
AI Agent Campaign Manager – Automatically crafts personalized content, replies to queries, and manages outreach via WhatsApp, email, and social media
Analytics & Sentiment Dashboard – Tracks political engagement, resolves grievances, maps constituency trends, and recommends data-backed decisions
Survey & Polling Engine – Gathers live feedback from constituents using multilingual, mobile-friendly survey funnels
Volunteer & Worker Portal – Helps coordinate on-ground campaigns, distribute materials, and manage booth-level operations
Constituency Automation Tools – Automated birthday wishes, event reminders, complaint escalations, and micro-targeting campaigns
All modules are powered by AI and LLMs, designed to run on web + mobile with offline sync capability in rural zones.
4. How Supernova Transformed Their Business
Nearnay entered Supernova with a strong vision but fragmented execution. Through the Supernova studio model, we:
Refined the product modules and user journeys based on real political office workflows
Built a scalable tech architecture to support thousands of concurrent politicians, voters, and staff
Created a data playbook for voter scraping, enrichment, and segmentation using publicly available and partner APIs
Developed AI agents for automated responses, content generation, and political messaging
Positioned Nearnay as a non-partisan, infrastructure-grade platform for leaders across the spectrum
Delivered GTM tools, branding, and channel partnerships to drive political onboarding at scale
With Supernova’s end-to-end support, Nearnay transitioned from a campaign tool to a governance-enablement platform.
5. Future Outlook
Nearnay is building the foundational stack for political offices in the AI age. As elections become more data-driven and voter expectations rise, politicians will need platforms like Nearnay to manage outreach, analyze public opinion, and deliver measurable outcomes.
Future roadmap includes:
Regional language AI agents
Political fundraising infrastructure
Legislative tracking and citizen bill summaries
Predictive election modeling
With the potential to expand into over 100 countries with democratic governments, Nearnay is set to become the global standard for AI-powered political relationship management.