1. The Problem They’re Solving
India is facing a silent mental health crisis. With over 200 million people estimated to suffer from some form of mental health issue, access to therapy remains fragmented, stigmatized, and expensive. Platforms like BetterHelp work in Western markets, but India lacks an affordable, culturally sensitive, multilingual alternative.
Happi solves this by offering a digital-first platform where Indians can book therapy, talk to counselors, and access mental health tools — all tailored for regional languages, cultural nuances, and economic realities.
2. How Big Is the Market?
India’s mental health market is expected to reach $5 billion+ by 2030, yet over 80% of people still do not receive formal treatment. The pandemic, urban stress, academic pressure, workplace burnout, and rising awareness have created a surge in demand for accessible and stigma-free support.
Happi is positioning itself at the intersection of telehealth, mental wellness, and behavior-focused care, addressing both urban professionals and underserved Tier 2/3 audiences with localized pricing and delivery.
3. The Technology We’re Building
Happi is an end-to-end mental health and therapy platform, combining digital infrastructure, community support, and wellness tools. Core features include:
Instant Therapy Booking – Users can connect with certified therapists via chat, voice, or video in multiple languages
AI Wellness Companion – A GPT-powered mental health co-pilot that checks in, suggests routines, and flags red flags
Anonymous Group Rooms – Peer-led communities around anxiety, depression, relationships, grief, and more
Self-Care Tools – Guided journaling, meditations, CBT modules, and stress tracking
Subscription Model – Affordable weekly or monthly plans, with tiered access to therapists and premium features
Therapist Portal – Backend for counselors to manage appointments, notes, compliance, and payouts
The app is HIPAA-adjacent, anonymous-first, and mobile-native — designed to work well even with low bandwidth or older Android devices.
4. How Supernova Transformed Their Business
Happi was born from the insight that India needs its own culturally relevant mental health ecosystem. Through Supernova:
We co-created the product framework to mirror Indian help-seeking behavior and cultural sensitivities
Built the full-stack platform including secure messaging, session booking, and therapist dashboards
Trained and fine-tuned the AI wellness companion using local language prompts and emotion models
Helped onboard therapists with licensing, training, and revenue-share models
Designed a go-to-market campaign focused on colleges, HR departments, and women-centric wellness communities
Supernova provided the tech team, product workflows, and therapist acquisition playbook to bring Happi to life quickly and ethically.
5. Future Outlook
Happi is on course to become India’s leading mental wellness platform, serving not just patients, but employers, schools, and communities.
Coming soon on the roadmap:
Integrations with health insurers for EAP (employee assistance program) benefits
Regional language AI therapy agents for rural outreach
In-app mental health assessments for self-diagnosis
Real-world partnerships with clinics, NGOs, and universities
Happi isn’t just digitizing therapy — it’s making mental health care Indian, inclusive, and everyday.