India’s Homegrown Mental Health Platform for Therapy, Wellness & Support

Happi

1. The Problem They’re Solving

India is facing a silent mental health crisis. With over 200 million people estimated to suffer from some form of mental health issue, access to therapy remains fragmented, stigmatized, and expensive. Platforms like BetterHelp work in Western markets, but India lacks an affordable, culturally sensitive, multilingual alternative.

Happi solves this by offering a digital-first platform where Indians can book therapy, talk to counselors, and access mental health tools — all tailored for regional languages, cultural nuances, and economic realities.

2. How Big Is the Market?

India’s mental health market is expected to reach $5 billion+ by 2030, yet over 80% of people still do not receive formal treatment. The pandemic, urban stress, academic pressure, workplace burnout, and rising awareness have created a surge in demand for accessible and stigma-free support.

Happi is positioning itself at the intersection of telehealth, mental wellness, and behavior-focused care, addressing both urban professionals and underserved Tier 2/3 audiences with localized pricing and delivery.

3. The Technology We’re Building

Happi is an end-to-end mental health and therapy platform, combining digital infrastructure, community support, and wellness tools. Core features include:

  • Instant Therapy Booking – Users can connect with certified therapists via chat, voice, or video in multiple languages

  • AI Wellness Companion – A GPT-powered mental health co-pilot that checks in, suggests routines, and flags red flags

  • Anonymous Group Rooms – Peer-led communities around anxiety, depression, relationships, grief, and more

  • Self-Care Tools – Guided journaling, meditations, CBT modules, and stress tracking

  • Subscription Model – Affordable weekly or monthly plans, with tiered access to therapists and premium features

  • Therapist Portal – Backend for counselors to manage appointments, notes, compliance, and payouts

The app is HIPAA-adjacent, anonymous-first, and mobile-native — designed to work well even with low bandwidth or older Android devices.

4. How Supernova Transformed Their Business

Happi was born from the insight that India needs its own culturally relevant mental health ecosystem. Through Supernova:

  • We co-created the product framework to mirror Indian help-seeking behavior and cultural sensitivities

  • Built the full-stack platform including secure messaging, session booking, and therapist dashboards

  • Trained and fine-tuned the AI wellness companion using local language prompts and emotion models

  • Helped onboard therapists with licensing, training, and revenue-share models

  • Designed a go-to-market campaign focused on colleges, HR departments, and women-centric wellness communities

Supernova provided the tech team, product workflows, and therapist acquisition playbook to bring Happi to life quickly and ethically.

5. Future Outlook

Happi is on course to become India’s leading mental wellness platform, serving not just patients, but employers, schools, and communities.

Coming soon on the roadmap:

  • Integrations with health insurers for EAP (employee assistance program) benefits

  • Regional language AI therapy agents for rural outreach

  • In-app mental health assessments for self-diagnosis

  • Real-world partnerships with clinics, NGOs, and universities

Happi isn’t just digitizing therapy — it’s making mental health care Indian, inclusive, and everyday.