1. The Problem They’re Solving
The insurance brokerage industry, especially in India and other emerging markets, is plagued by outdated tools, fragmented workflows, and manual client servicing processes. Brokers struggle with onboarding inefficiencies, inconsistent policy management, lack of analytics, and limited customer retention strategies. As digital-first insurers and platforms emerge, traditional brokers risk being left behind. CoverFi solves this by giving brokerages a modern, AI-powered operating system that handles every stage of the client lifecycle — from discovery to servicing.
2. How Big Is the Market?
The global insurance brokerage market is valued at over $500 billion, with India alone hosting more than 500,000 active insurance agents and thousands of independent brokerages. With rising digital insurance penetration (expected to reach $200B in premiums by 2030 in India), the need for digital transformation among intermediaries is urgent. CoverFi targets this massive underserved segment with a SaaS model tailored for brokers and PEOs, offering immense scalability across geographies.
3. The Technology We’re Building
CoverFi is being built as an insurtech-as-a-service platform, combining:
A whitelabeled, customizable web + mobile portal for each brokerage
AI-powered onboarding automation for clients and HR managers
Benefits management tools to streamline group health and other policies
Built-in CRM and task automation
Policy management dashboards, renewal alerts, and claims workflows
Analytics & insights modules to help brokers understand client trends
Planned integrations with leading insurers, HR platforms, and support channels
It’s built on a modern stack, modular enough to plug into any broker’s existing ecosystem while flexible enough to adapt to different regulatory environments.
4. How Supernova Transformed Their Business
Before joining Supernova, CoverFi was a powerful concept without clear execution bandwidth. Through the Supernova venture studio model, the founders were given access to:
A dedicated AI-first product and engineering team
Full-stack development support to launch the MVP in record time
Branding, UI/UX, and go-to-market strategy
A distribution playbook tailored for B2B insurance sales
Strategic investor connections and financial modeling for fundraising
What would’ve taken 18 months elsewhere was built in just a few — with enterprise-grade polish and market readiness.
5. Future Outlook
CoverFi is positioned to become the Salesforce for Insurance Brokers across emerging markets. With its modular architecture and growing interest from enterprise clients and PEOs, we expect rapid ARR growth over the next 12–18 months. With additional AI features (including predictive churn, underwriting bots, and smart quote generation) on the roadmap, CoverFi is on track to redefine how insurance intermediaries operate and scale.